Broadcast Television

Broadcast Television usually include your major networks (i.e. ABC, NBC, CBS, FOX, CW, My UPN, Telemundo, Univision, PBS, and any other independent stations). They are normally free over the air - means anyone with a digital antenna can pick up a broadcast TV station.  Commercial units can be sold in the various lengths: :05, :10, :15, :30 or :60 seconds.  The most common usage is :15 and :30 seconds. 


A broadcast television advertisement (also called a television commercial, commercial ad or spot) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service.    The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television.


The viewership of television programming, is measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates charged to advertisers to air within a given network, television program, or time of day (called a "daypart").


Television advertising involves two main tasks: Creating a television advertisement that meets broadcast standards and then, placing the advertisement on television via a targeted air time media buy that reaches the desired customer.

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